What’s more, high-end retailers are fast learning that rich people are frugal: According to a new report this year from the Wall Street Journal,“high-end chains, which raised prices incessantly over the past decade, are learning the hard way that even wealthy customers are hunting for better deals.” Matthew Singer, Neiman Marcus’s former men’s fashion director, told the Wall Street Journal that “even a very rich person can say, ‘enough is enough,’ when it comes to price.”