At its root, the analysis of 667 websites and 452 associated Facebook pages reveals the extent to which American online political discourse is powered by a mix of money and outrage.
The result is hundreds of partisan news websites being run not only by dedicated American conservatives and liberals, but also by the now-famous Macedonian teens, by internet marketers, and by others who saw a business opportunity. As an example, BuzzFeed News’ analysis found that a conservative Facebook page being run by a 20-year-old Macedonian frequently outperforms some of the larger conservative pages operated by Americans.
Source: How Ideologues And Opportunists Built A Massive New Universe Of Partisan News – Buzzfeed