Pyjamas were both warmer and more practical than thin nightdresses during air raids, but attractiveness was important for some, too. “The zeppelin raid has not only set a fashion for respirators but it has, ridiculously enough, given rise to an attempted fashion in clothes,” sneered one Guardian columnist in August 1915. The column went on: “Zeppelin pyjamas can be made of honest flannel. Very much more often they are made of crepe de chine, or, failing that, of Japanese silk. Favorite colors are dark blue and pale pink. Needless to say the former color is most suited for its purpose”—presumably to blend into the night.
Source: WWI’s Zeppelin Bombings Popularized the Trend of ‘Pyjamas’
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